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At the heart of our brand lies a deeply personal journey. It all began with a simple yet profound desire to empower individuals like you to embrace and love themselves unconditionally.

My own experiences with bullying during childhood, targeted for my skin color, distinctive features, and simply for being different, left me feeling profoundly uncomfortable in my own skin. No one should ever endure such feelings of inadequacy.

In the years that followed, it was a gradual and often challenging journey to foster a genuine sense of self-acceptance. I owe much of this transformative journey to my children, whose unwavering resilience and boundless love inspire me daily to strive for the highest version of myself.


When my son faced bullying at school, I shared with him a metaphorical tool for resilience: I encouraged him to envision an umbrella shielding him from the storm of hurtful words, just as it shields us from rain. This sentiment is symbolized by the umbrella over the word "you" in our brand. Regardless of age, background, or skin color, we want you to don our brand with the unwavering certainty that you are extraordinary—a beautiful soul, inside and out—and that no one else's words can diminish your inherent worth. Be authentically you, and embrace it wholeheartedly.

Our aspiration extends beyond mere clothing; it's about embodying the ethos of self-love and authenticity in every facet of your being. We aspire for you not only to wear our brand but to embody it—to radiate love and become the best version of yourself.

Central to our mission is our commitment to eradicating bullying from schools. By supporting us, you're not just purchasing a product; you're contributing to a movement. With every purchase, you're helping us expand the reach of programs like @witsprogram, working tirelessly to foster inclusive and compassionate environments in schools.

Let's unite to create a world where love conquers hate, and every individual feels empowered to shine as their authentic selves.

Be You by Ella invites you to purchase with a purpose!

About us

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